Tough Talk Thursday: Meet your readers where they are.
Good morning! So, one thing I wanted to talk about is why you need to meet your readers where they are. Please allow me to explain.
I’ve seen multiple complaints along the lines of, “I can’t get people to comment on my brand new blog; they comment on my Facebook post instead! How can I make them comment on the blog itself?” Well…you can’t. People want to do what’s convenient to them. If that means they find it easier to comment on FB than on your site, then you must meet them where they are – on Facebook. There’s just no way to force the issue really. (For the purpose of this post, I’m going to assume you’ve overtly asked them to comment on the blog itself. If you have NOT done that…hey, uh, maybe try that?)
I know this sucks. I mean, here you are, you’ve built this fantastic comment section with nested replies and everything. They can use formatting to do bold and italics and EVEN GIFS, FOR THE LOVE OF MIKE!!
WHY are they choosing dumb old Facebook anyhow? Because that’s where they are, my friend.
Do you know how much easier it is to organize a group via message board than FB group? It’s at least four times easier*, in my opinion, and yet…where do I have my favorite groups? Facebook. Why? Because that is where my folks actually are. They like and use the Book of Faces, so as much as I might personally prefer a solid message board, I have to use Facebook groups instead.
So instead of bemoaning the fact folks aren’t commenting on your blog, get excited they’re commenting AT ALL. And hey, plenty of really big bloggers don’t even have a comment section on their blogs anymore. So, just turn yours off and pretend you’re following the trend?
There are my two cents. Your turn – do you have some magical strategy I missed here? Share it with us…in the comments, natch.
*I base that on my very scientific algorithm of “it feels that much easier.”
I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by linking to Amazon.com and affiliated sites. (Using my links doesn’t cost you anything more, but it sure helps out in keeping the lights on around here.)