Well, that all depends on what your ultimate vision is. When I started this direct sales business, I didn’t have any ultimate vision. I didn’t have any goals at all. It was basically, “Ooh. I like this stuff, and it seems like fun to sell this! Maybe I can make a lot of money!” I obviously did not know ANYTHING about running a business; I certainly wasn’t prepared to own a business!
So, if that sounds familiar, that’s a terrific place to start. What’s your ultimate vision? A lot of times people will phrase it as their “why” aka their reason for starting their business. If that works for you, AWESOME. For me, though, the whole “why” thing didn’t resonate much. I had a leader tell me once, “If your why doesn’t make you cry, dig deeper.” Well, shoot. Why would I cry about having fun and making some extra money? Weirdo.
A different leader asked me, “Where do you want to go with this? What is the ideal outcome here?” For me, THOSE questions unlocked it. I wanted to promote to Premier (not quite top level with Perfectly Posh, as there are three Premier levels beyond the initial Premier) by my first anniversary with Posh. I wanted to learn how to be an effective coach and mentor to my teams. Finally, I wanted to help other people who were starting out from zero.
If you’ve already got your goals set, then you’ve started, friend. Your job now is to figure out how to get to your goals. It’s like that old story – a man asks a guru, “How do you eat an elephant?” The guru replies, “One bite at a time.” Same thing here, right? Let’s use my goals as an example. I want to achieve Premier in less than a year, so I chose to break that down rank by rank. First, I have to achieve Pink Plus 1. Now, how do I make that happen? Well, I have to mentor more Posh recruits, and I have to mind the sales numbers. Okay, so how do I make THAT happen?
Well, I have to talk about the opportunity to as many people as possible. I have to share (NOT SELL) our products with as many people as I can. I have to follow up with former customers. Etc. Now I’ve got some very nebulous goals, so I need to make those more concrete. I need to make them Specific, Measurable, Attainable, Realistic, and Time-bound. (I cannot claim to have come up with the SMART goals idea, but it’s one I love and mention every chance I get.) So, instead of “talk to as many people as possible,” I set a goal of talking about the Posh opportunity with at least 3 people per week. I have a goal of “give samples to at least 5 people per week” instead of “sharing with as many people as I can.” See how that works?
So, there you have it – where to start and how to get started. I hope you’ve found this helpful, and hey! If you have some advice of your own about how to get started in a Direct Sales business, chime in, please! I love input; you never know what will be the magic switch that trips that AHA moment!
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